April 01, 2017

Know When and How to Talk to the Media

Phillip Long

Something scandalous has happened with your company—a class-action employment discrimination claim, a massive environmental spill, an SEC action for misstated financial statements. The media is clamouring to get a statement from the company. Who they gonna call? Whomever they can get to first! That may be you, as in-house counsel. Your contact information is often easily available on the state bar’s website. So, you have an email sitting in your inbox from the local newspaper, a voicemail waiting for you from the local TV station, or, worse yet, you didn’t screen that unknown call and you are now stuck on the phone with the media wanting the company’s statement now. What do you do? First, don’t freak out. Next, like any crisis, it’s best to take a deep breath and plan your response. Here are some steps to ensure you effectively represent your client—the company—while not evading the media.

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