Developing an Effective Elevator Pitch

Melanie S. Green

An elevator pitch is a quick and concise way to communicate who you are, what you do, and why you can do it better than the competition. You should have an elevator pitch prepared for when you run into an acquaintance, when you meet someone new, or when someone asks what you do. Your pitch should be descriptive and catchy so you can keep the conversation going, convey your essential messages succinctly, and showcase your practice in a way that gets people excited and thinking.

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