Marriage. A new baby. Or just waking up one morning and discovering those first gray hairs. These life events often motivate people to buy life insurance. But nowadays, you can add one more event to the list: the global pandemic. How motivated are we? A recent analysis of year-over-year Google search trends revealed that Google searches for the term “life insurance” increased by 50 percent. The life insurance industry reports double-digit sales increases for the year, too.
Buying life insurance is one of those things that we tend to put off. But it doesn’t get any more pleasant as you age, and it may get more expensive. As you’re putting together your New Year’s resolutions and your 2021 budget, you might consider putting life insurance on the list.