Programming Guide

If you’d like to host a GOOD Guys event, here’s what we found works.

Date, Time, and Location

Date, time, and location, which may in turn depend upon other key components, but try to plan these first.

The time should be set according to the format, anywhere from a short half-hour speaker presentation to a full-day program with multiple presentations and panel discussions.

The location should be at a convenient and high-profile venue, but the cost should be kept to a minimum. Consider asking a local organization, law firm, or law school to donate space.

To accommodate young lawyers’ schedules, lunchtime programming or webinar style programs should be strongly considered.


The target audience for the event are young lawyers looking to develop advocates in their office—both men and women.  Experienced attorneys should be encouraged to attend with the younger associates or colleagues in their office.

Encourage your organization’s members to issue invitations to their personal and professional contacts. Reach out to leadership of corporations, law firms, and organizations in your city.


The overall theme of the event is GOOD Guys, but a particular event can focus more heavily on a specific subject, such as implicit biases or the business case for diversity.

Format and Speakers

Determine whether your event format will have a speaker presentation, moderated panel discussion, or both. There are benefits to each type.

Well-known professors and consultants can use their own research and information to give a cutting-edge presentation. Judges and general counsel are good draws for attendance and make good panelists.

Once you have confirmed your speakers, make sure you follow up with them regularly, to confirm what additional support is needed, such as transportation, accommodations, and audio-visual equipment set-up and operation. Conduct pre-event conference calls with the speakers to confirm their expectations and rehearse for the event.


Establish your budget, considering all costs you may encounter – speaker fees, travel costs, venue, furnishings, audio-visual equipment, food and drink, marketing, and preparations. Expenses can add up quickly, so try to anticipate everything, including the small details like name tags and speaker gifts.

Cover anticipated costs through sponsorships and donations. It is extremely important that this event is free, particularly for men. An admission fee would be a barrier to attendance and counter to the objectives of the program.


Make a marketing plan that takes advantage of multiple inexpensive or free methods for inviting your target audience. This plan should reach people on both group and individual levels.

Fill out the flyer included in the Toolkit and distribute through traditional channels, including email lists, websites, Facebook, and LinkedIn. Then, fill out the invite in the Toolkit and send it to your organization’s members for forwarding to their male supporters, mentors, and colleagues.

Reach out to other organizations and media. The unique nature of the event may garner free PR in email lists, newsletters, and publications.

General Preparations

Create a schedule for event preparations, and delegate specific tasks to your organization’s members. Use the resources in the GOOD Guys Toolkit to plan an unforgettable GOOD Guys Event.

This programming guide was originally published by the National Council of Women's Bar Associations as part of its GOOD Guys Program website.