Build Your Personal Brand, Increase Your Legal Career Success

Build Your Personal Brand, Increase Your Legal Career Success (Non-CLE)
Presented by the Young Lawyers Division and co-sponsored by the Law Practice Management Section.

Download the Program

This complimentary program is offered exclusively to ABA Members.


In this economic climate, more than ever, it is crucial for young lawyers and all legal employers to understand the keys to successfully standing out among competitors in order to retain and generate new clients. A young lawyer’s legal image is your personal brand and your number one tool in marketing and growing your practice and identity as a successful lawyer. You alone have the power to attract and grow your business if you have the right personal brand. Come learn how your personal brand and image are affected and how it contributes differently to your success if you are at a law firm as a partner, at a law firm as an associate, in-house, or as a sole practitioner. This presentation will address how your overall image is key to your success as a lawyer. We will discuss the key areas that comprise your overall personal brand. In addition, we will give tips you can implement immediately on successfully presenting a polished and genuine image as a lawyer.

Note:  The ABA is not seeking MCLE accreditation for this program.


Katy Goshtasbi, CEO of Puris Image