Lessons Learned in Jury Research: Mock Jurors, Shadow Jurors, Post-Truth Jurors, and Jury Consultants

We have all had our experiences with jury research, and we have all experienced pushback from clients due to the cost of jury research. Some of us avoid jury research due to our conceit that we know jurors as well as any psychologist. This resistance from both clients and trial lawyers sometimes obscures the value of jury research. If the amount in controversy is high enough and if your client can tolerate the cost, some research can be valuable.