Marketing for Board Certified Specialists and the Organizations that Certify Them
Moderator: Reeve McNamara, Executive Director at the American Board of Professional Liability Attorneys
Panelists: Emily Bradfield, Marketing Director at the American Bar Association; Scott Carr, Director of Marketing and Community Relations at Klinedinst PC; Kushraj Cheema, Head of USA Research Development at Chambers and Partners; Steve Fretzin, Author, Consultant and Podcast Host, Be That Lawyer
A panel of marketing experts shared how to lay a foundation to create a repository of marketing knowledge that organizations can distribute to members through regular points of contact. The panel was able to share pertinent information that allowed attendees to walk away with a small to-do list that they could implement immediately.