We already have major companies such as Sony, Apple, Disney, Meta (formerly Facebook), Microsoft, Nvidia, Epic Games, and many others moving into the metaverse. Forecasts predict that the VR market will grow from $30 billion in 2021 to $300 billion by 2024. As more and more companies move into a metaverse structure, we will encounter it more regularly and its appeal will undoubtedly make it even more attractive and successful in the future. Do not anticipate that you can avoid it, even if you want to do so. Competition from others will undoubtedly push you in that direction professionally while the vendors offering products and services will likely pull you into the metaverse at a personal level.
According to eMarketer, some 58.9 million people used VR at least once a month in 2021 and 93.3 million people use AR that frequently. Additionally. The Entertainment Software Association reports that 67% of American adults and 76% of kids are gamers. These figures will likely fold quickly into the metaverse structure as the providers move their operations into that direction. Be advised that you should anticipate heavy marketing pushes towards the metaverse. We have already seen several papers on how marketers can successfully use the metaverse. More and more vendors have either introduced VR to their marketing structure or already moved into a metaverse site. The metaverse potential for retailers
is so significant that some brands have already created professional titles for the metaverse. Nike, for example, has a Director of Metaverse Engineering. (Nike, incidentally, launched virtual stores for a limited line of shoes, the Air Max 720.) The brand also created a virtual House of Innovation, modeled after its New York physical location, which consumers could visit using their mobile phone and AR capabilities.
We have already seen metaverse structures where vendors sell virtual real estate plots and vendors market virtual products, including clothes and collectibles, as well as physical products. Interestingly the virtual products have generated fairly substantial economic value, creating a very different virtual economy.
As always, technology remains a double-edged sword. While, on the one hand the metaverse offers many positive elements, it can also have a dangerous downside if you fail to exercise appropriate caution. Anticipate that over time the technology and the policies and procedures around it will evolve and the problems will diminish, although they will not likely ever disappear.
Problems you should anticipate and concern yourself with include:
- Data protection
- Cybercrime
- Harassment/Bullying
- Privacy
- Security
- Regulation and operation, including the risk of potential monopolistic abuse.
- Crypto currency issues
- Potential of mental health issues resulting from diminishing contact with the outside world.
- User addiction (Note: Internet addiction has already been well-documented and this may push more people over that edge.)
- Content moderation issues as social media moves into this environment.
- Environmental Impact, which is a two-way street involving positive and negative consequences that may balance each other out.
Some of the anticipated problems are social, environmental, or economic matters over which you will have little control. Others, such as privacy, security, and cybercrime have potential ethical consequences for lawyers and economic consequences for lawyers, as well as others. As state bars and courts have started imposing upon lawyers the responsibility for learning about technology and employing reasonable safety and security measures, until more information becomes available and better techniques more particularly attuned to the metaverse evolve, the best advice we can give you is to ensure that you follow the general rules respecting security and data privacy and ensure that you have protected your data using secure networks, encryption, virtual private networks (VPN), and securely protected strong passwords. You should also try to avoid using public networks and always use them with a VPN if you have to use one. You should also be wary of links in emails as they could take you to a phony website, and of email attachments, as they could introduce malware into your system. You might want to move to two-factor identification as well.
Also, remember that if you end up using crypto currencies, they require a different set of considerations and protections than the use of government backed currencies. While a discussion of the benefits and risks of crypto currency exceeds the scope of this article, in addition to following the preceding suggestions, you should, at a minimum, include two-factor identification, use an authenticator application, and set up a secure hardware wallet for your crypto currency.