Reputation is a major theme in Shakespeare's Othello. The word is used several times in the play, including Iago's observation:
"Reputation is an idle and most false imposition; oft got without merit, and lost without deserving."
Iago used reputation to his advantage but was destroyed by his dishonesty.
Reputation is a building block for successful law firms and legal careers. A good reputation helps persuade clients, colleagues, and the judiciary. It attracts cases, adds authority, and improves interactions. Following is an action plan and resources to manage reputations for successful firms and careers.
Action Plan
Branding - use a tagline on business cards, brochures, and websites.
Listing - list in legal directories and social media; update at least annually.
Monitoring - conduct weekly searches for inaccurate and negative information (e.g., Google, Bing, and social media).
Planning - create a personal development plan to improve knowledge, skills, and abilities.
Publishing - publish articles on blogs, periodicals, social media, and websites.
Reviews - encourage reviews, reply to negative ones, and report fakes.
Surveying - survey client satisfaction and respond to comments.
Volunteering - pursue volunteer opportunities to develop your reputation.