As we grow older, we take additional notice of the constant barrage of news articles, TV vignettes, and general discussion about keeping our bodies toned. Whether it is through a regimented and supervised exercise program, a self-directed running program, or the latest commercial gimmick that is being touted as your savior from those extra pounds, it appears that we are being told constantly that we need to exercise at least 30 minutes every day or at the very least 30 minutes three times a week. Do this and the pounds will float away and you will be able to reclaim the body that you had when you were 20 years old. Do we all follow this regimen as we get older? Some of us do, and some of us don’t. There is no Richard Simmons enforcer out there, after all. Still, some of us will do it on our own because we want to live longer or be in better shape, or simply because we are convinced that we will complete a New York City marathon just minutes before we take our final gasp of breath.
Well, what does this have to do with a law practice, you may ask? Actually, quite a bit. Just as we should keep our bodies toned, so we also should think about keeping our law practices toned. The difference between keeping our bodies and our practices toned is that the latter receives few, if any, news articles, no TV coverage, nor much general discussion. The how and the when of toning our law practices is left to the winds of time—if it gets accomplished, so be it. If it does not get done, will it be noticed? Maybe or maybe not. So why bother?