April 01, 2017 Features

Trademarks and Branding in the Cannabis Industry: Protecting IP in the Shadow of the CSA

By Shabnam Malek

There is a lot happening in the cannabis industry right now. There has been a lot happening in the cannabis industry for quite some time, though much of the country never sees any of it. Sales of medical cannabis in the United States increased from $5.5 billion in 2015 to $6.7 billion in 2016.1 To give those numbers some context, in 2015 hobby games were a roughly $1.2 billion market,2 and U.S. box office revenues were just over $11 billion.3 At its current size, and projected to exceed $20 billion by 2020, the cannabis industry will spawn names as big as Warner Bros. and MGM.

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