How Can Governments Restore Public Trust in Elections?

Key Findings/Message

The erosion of public trust in elections, exacerbated by former President Trump’s refusal to concede and ensuing audits in 2020, has proven to be “an unexpected and destabilizing force.” Elected officials are incentivized to spread election fraud claims because such rhetoric is an effective tool for fundraising and campaigning. It is difficult to remedy the resulting decreased confidence in elections, however, because these claims are not based on facts that can be rebutted with statistics and evidence. 

To combat misinformation and distrust, it is essential to educate voters so that they know what to expect on Election Day. In-person presentations, print media, and online videos are all important tools to communicate with voters and demystify election procedures. Educating the public about election administration and voting equipment also counters the misinformation and confirmation bias fostered by social media. These programs are especially important amid the decline of local news organizations, which historically provided information about the differences in election procedures between counties or municipalities.

Today, some counties have begun to offer online information explaining to voters not only how elections are administered but also how to identify misinformation and why it arises. Rather than merely having a public information officer respond to attacks on election integrity, these counties are proactively informing the public about election procedures.

Key Recommendations

• Develop and fund proactive outreach programs that inform voters about election administration and voting procedures.
• Ensure that election officials have sufficient resources and protections to carry out their duties. Investigate and prosecute threats and attacks against election workers.