Model Rules of Professional Conduct
7.1, 7.2, 7.3, 7.4 & 7.5


Proposed Amendments to Model Rules of Professional Conduct Rules 7.1 - 7.5


The ABA Standing Committee on Ethics & Professional Responsibility is currently accepting comments on APRL’s comprehensive proposal which seeks to standardize the rules and focuses regulation on false and misleading communications about legal services. It includes amendments to Model Rules 7.1, Communications Concerning a Lawyer’s Services; 7.2, Advertising; 7.3, Solicitation of Clients; 7.4, Communications of Fields of Practice and Specialization; and 7.5, Firm Names and Letterheads.

The APRL proposal can be found here.  APRL has produced two reports detailing their recommendations: APRL’s June 2015 Report and APRL’s April 2016 Report.

Please submit all written commentary via e-mail to  NOTE: All written comments received will be made publicly available on the Ethics Committee’s Model Rules of Professional Conduct 7.1 – 7.5 page.  The deadline for written comments on this draft proposal is March 1, 2017.

Public Forum Transcript

Past Forums

Friday, February 3, 2017 - Miami, Florida




In The News

In April, the Virginia Supreme Court amended the Virginia Rules of Professional Conduct regulating lawyer advertising.  The amended rules are available here.  In March, the Virginia State Bar voted to send suggestions for amendments to lawyer advertising rules that relied on the core prohibition against false and misleading statements while not intending to weaken the rule.  The State Bar explained, that the changes stemmed from recent U.S. Supreme Court decisions on commercial speech and were “intended to reflect the reality of internet marketing.”  The State Bar proposal was based on amendments recommended by the Association of Professional Responsibility Lawyers.