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About the Center We provide national leadership in developing and interpreting standards and scholarly resources in legal and judicial ethics, professional regulation, professionalism and client protection

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Highlights

NEW! Eye on Ethics: Internet Keyword Advertising

You have a small firm that concentrates on civil litigation in the town of Erewhon in the state of Bliss. 

 

Seeking to expand your practice, you have launched a new area of practice involving estate planning. One other firm in town, Howard Fine & Howard, has an established practice in this area.

 

To help get the word out about this new aspect of your practice, you are considering using a method known as “keyword advertising” on the internet that will help to bring attention to your firm.

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