For lawyers looking to expand and grow their law practice, their first thought may be to broaden their marketing efforts and client base. Offer more services to more people and your practice is bound to grow, right? Wrong.
You can’t be all things to all people. Instead, lawyers should dig deeper, narrow their focus, work to develop their relationships, grow their expertise, and establish their niche. In this episode of Litigation Radio, host Dave Scriven-Young chats with litigation attorney Matthew Zorn of Yetter Coleman LLP to discuss how building a niche practice is one of the best ways to develop a profitable law practice and better serve your clients.
