Intellectual property (IP) is the backbone of innovation. Business today is rooted in technology, and new technologies foster new ideas. This, coupled with services created in response to the coronavirus pandemic, continues to make IP law a thriving practice area. Big firms and intellectual property hotspots are not the only places where IP law can be lucrative. IP law can be big business wherever you are, and here are ways to help you carve out a piece of the pie.
Be Visible—Write Your Way Up!
Suzette Toledano began her boutique IP practice with a love of art and became interested in combining her legal knowledge with her artistic interest. Based in New Orleans, Louisiana, her legal practice has evolved from protecting and licensing copyrights and trademarks in the music and entertainment business to protecting and licensing intellectual property in the cannabis business. However, Suzette recalls writing articles on IP topics before even securing her first client. Her articles gave her exposure as an IP lawyer, which eventually led to speaking opportunities. Her articles educated the audience that she was trying to attract, solidifying a trust with the artists and businesses she would later represent.
Similarly, Kimra Major-Morris runs her own boutique IP law practice in Orlando, Florida, representing a wide range of clients from business owners to entertainment industry executives. Kimra gained national attention when she was retained by the family of Trayvon Martin and the Trayvon Martin Foundation to register, protect, and license their intellectual property. Kimra also attributes her success to being visible and credits her initial and continued exposure to writing articles for various outlets. “You get a lot of exposure writing articles.” She suggests writing something at least every year, and she adds “that you don’t have to just write legal articles, but also write about what’s trending in the industry.” This exposure continues to make her a sought-after speaker on brand protection and other IP-related issues.