Even small mom-and-pop businesses are not safe from DC Comics' hunt for potential infringers. In 2010, DC Comics sent a cease-and-desist letter to the Broussard brothers when they applied to register the mark "BATS BBQ," which is an acronym for their (now closed) BBQ restaurant. The brothers created the name and logo on the family computer in Fort Mill, South Carolina. Their restaurant did not have a movie or comic-book theme. Additionally, in 2013, DC Comics settled a trademark infringement lawsuit against a Florida barbershop owner who allegedly used the Superman logos with permission. DC Comics agreed to settle its suit with Reginal B. Jones, the owner of two barbershops named "Supermen's Fades to Fro's" and "Supermen Fades to Fros." Jones also used promotional material that allegedly infringed DC Comics' "Superman" trademarks.
DC Comics has also expanded their policing over international borders going after La Liga giants Valencia for using a bat as their club crest. In May 2013, DC Comics lodged its opposition with the Office of Harmonization in the Internal Market, the European Union's trademark arm. The Spanish soccer club has been using a bat on their crest since 1919, twenty years before Batman made his debut. More importantly, the use of the bat as Valencia city's crest is reported to date back to the 13th century, when a bat was said to have landed on the flag of James I when he re-took Valencia from the Moors.
Has DC Comics gone too far in their quest to clean the streets of infringers? Who's next? Looking at DC Comics' track record, no one is immune, even deceased children.