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The Class Action Playbook: A Checklist for Companies Defending Against Consumer Class Actions

Matthew Michael Morrissey

The Class Action Playbook: A Checklist for Companies Defending Against Consumer Class Actions
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Class action litigation is a significant risk for consumer-facing companies. The following checklist outlines the first steps that a company should take to gather and preserve the information that may be necessary to defend against consumer class action claims. For each of these steps, it is imperative that in-house attorneys or outside counsel take the lead to ensure preservation of the attorney-client privilege and attorney work-product protections.

Step #1: Call the In-House Lawyers and/or Engage Outside Counsel

Executives should contact the company’s in-house lawyers or outside counsel as soon as possible after receiving notice of a class action complaint against the company, a credible litigation threat, or mounting consumer complaints.

Step #2: Assess the Nature and Merits of the Allegations

Identify the policies, procedures, products, or practices that are being challenged and consider the following issues:

a. What are the legal claims alleged? Has the company faced similar allegations in the past? What was the outcome?

b. Identify factual and legal defenses to the claims.

c. How many putative class members exist?

d. What is the relevant time/class period?

e. What is the potential financial exposure?

Step #3: Identify Key Individuals

Identify the key individuals within the company who may have firsthand knowledge regarding these issues. It may make sense for the company’s in-house lawyers or outside counsel to conduct initial interviews with these individuals to evaluate the merits of the claims alleged.

Step #4: Locate Documents, Evidence, and Custodians

Assess where potentially relevant documents (including electronically stored information (ESI)), communications, and any other evidence may be located within the company. Identify all potentially relevant custodians of this information.

Step #5: Preserve Documents and Evidence

Issue a litigation hold to all conceivably relevant custodians for documents (including ESI), communications, and any other evidence.

Step #6: Identify Relevant Contracts, Agreements, and Arbitration Provisions

Identify any potentially applicable contracts or agreements. In particular, be on the lookout for contracts or agreements that contain arbitration provisions that may apply.

Step #7: Marshal Evidence Related to the Named Plaintiff(s)

Locate and review all company records pertaining to the named plaintiff(s). This information may be critical to knocking out the individual claims, terminating the case entirely, negotiating an individual settlement, and/or defeating class certification.

Step #8: Assess Key Deadlines

a. Active Litigation: For active litigation, review the case docket to identify all pertinent deadlines, including any removal and/or responsive pleading deadlines.

b. Litigation Threats: For litigation threats, review whether the opposing party included a deadline to respond, and strategize regarding next steps.

Step #9: Understand the Forum and the Judge

Obtain an understanding of the forum where the lawsuit has been filed.

a. What contacts does the company have in the jurisdiction where the plaintiff filed the complaint?

b. Has the company faced similar claims in this jurisdiction?

c. Has the company ever appeared before the judge assigned to the case?

d. Has the judge ever ruled on claims or issues similar to the ones presented in the new case?

Step #10: Assess Need to Answer Individualized Questions of Law or Fact

Assess whether any individualized legal or factual questions must be answered to assess the merits of the named plaintiffs’ claims or the claims of potential class members for the purposes of developing arguments to defeat class certification.

Conclusion

Companies should address the issues highlighted above as soon as they become aware of a pending class action complaint or a credible litigation threat. The information obtained as a result of this process will provide a solid foundation for the company’s substantive defense strategy.

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