Build a Settlement Strategy with Your Client
But it takes preparation to capitalize on those opportunities. Just as lawyers start building their trial strategy from their first meeting, revisiting it often with their client as the case develops; so, too, should they develop a comprehensive settlement strategy, also from the outset, and with the same level of intentionality and client participation. As the lawyer drafts the anticipated litigation budget, time should be reserved at regular intervals not only to discuss how discovery is progressing, but also how much the next steps will likely cost, and whether those inputs change the evolving settlement calculus. Is there a claim for statutory fee shifting? Is there a wasting insurance policy, where every dollar spent litigating will reduce the coverage limits available for resolution? In either instance, the duration and intensity by which the parties litigate the dispute may meaningfully affect the prevailing party’s recovery. Better to know such things early on, and revise your settlement strategy accordingly.
What discovery will you need before you and your client can meaningfully assess settlement value? Can you front-load the most critical discovery, to expedite negotiations? Or, conversely, are there strategic reasons to wait, filing dispositive motions before tendering the initial demand or offer? As to the latter, the persuasive force of your written argument might catalyze more fruitful negotiations. But it could also have the opposite effect. By forcing your opponent to respond, you might be helping them organize their own positional thinking about the dispute—or triggering attitude polarization—the psychological phenomenon where an individual’s attitudes or beliefs strengthen and become more extreme as they engage in intensive thought about a subject. Either way, because the subjective answers to these questions may turn on the shifting psychology of the parties and their lawyers as much as on the evolving facts, it is better to revisit your settlement strategy with your client recursively as the case unfolds.
Help Your Opposing Counsel Get to “Yes”
At the same time, it can also be helpful to engage your opposing counsel in ongoing, collaborative “pre-settlement” talks; laying the foundation for fruitful negotiations once the demand or offer is eventually tendered. If there are critical documents or witnesses you need for valuation purposes, you might negotiate with your counterpart how to expedite focused discovery of those limited materials—even if it means deferring broader discovery (and the associated expense) regarding other aspects of the case. This type of focused cooperation not only saves the clients time and money, but can also serve as a trust-building exercise, developing reservoirs of transparency, professionalism, and goodwill for the negotiations to come.
Moreover, if your opposing counsel is reporting to an institutional client (usually meaning either an in-house lawyer or an insurance claims adjuster), you should consider tendering your initial position via an annotated written memoranda. By methodically and dispassionately laying out your client’s perspective, excerpting the supporting documents and testimony, and appending the handful of key pages or summary charts, you make it easy for your opposing counsel to send the entire package directly to their decision-maker without filter or spin. If there is a claims committee on the other side of your case, the sooner and more directly they understand your valuation, the quicker they can adjust their coverage assessment and the more likely you will have someone with actual authority scaled to your demand or offer as talks progress.
Steer Clear of Ethical Pitfalls
In so doing, however, be mindful of the ethical guardrails governing all settlement negotiations. Rule 4.1 of the ABA Model Rules of Professional Conduct provides:
In the course of representing a client a lawyer shall not knowingly: (a) make a false statement of material fact or law to a third person; or (b) fail to disclose a material fact to a third person when disclosure is necessary to avoid assisting a criminal or fraudulent act by a client, unless disclosure is prohibited by Rule 1.6.
Applying this rule to the specific context of settlement talks, The ABA Standing Committee on Ethics and Professional Responsibility has issued Formal Opinion 06-439, explaining that:
Under Model Rule 4.1, in the context of a negotiation, including a caucused mediation, a lawyer representing a client may not make a false statement of material fact to a third person. However, statements regarding a party’s negotiation goals or its willingness to compromise, as well as statements that can fairly be described as negotiation “puffing,” ordinarily are not considered “false statements of material fact” within the meaning of the Model Rules.
Thus, while you have some latitude in framing your client’s enthusiasm for the suit, their asserted bottom line number, or the ease of mitigation, the lawyer remains duty-bound to accurately represent material facts such as price terms, current salary, liquidated medical expenses, and the like.
The offer or demand should invite response, projecting a pathway and timetable for future negotiations. And at the close of each successive round of talks thereafter, transparently identify next steps to keep the dialogue open and moving forward. If necessary, all the way through to the trial itself and those courthouse steps.