June 01, 2017

Trial Tales: Jury Consultants Are Not Bull

Chip Babcock

Back before he was “Dr. Phil,” psychologist and jury consultant Phil McGraw and I visited an insurance adjuster in California. I was trying to get his trial sciences firm hired on an important case our firm was handling. I was convinced that his scientific approach, not only to jury selection but also to trial presentation in general, could make the difference for us.

“Oh, I don’t trust these jury consultants,” the claims adjuster told us. “It’s just a bunch of voodoo. This is certainly not science.”

Although she was still not totally sold after hearing our pitch, the adjuster gave the green light. With our consultant’s help, we won a very difficult case.

Premium Content For:
  • Litigation Section
Join - Now