The widespread adoption of mobile technology has enabled businesses to better connect with potential and existing customers and increase customer engagement. But, as Spiderman’s Uncle Ben warned us, with greater power comes greater responsibility. In the consumer marketing and engagement arena, that responsibility largely arises from the Telephone Consumer Protection Act of 1991 (TCPA), 47 U.S.C. § 227 et seq., and regulations promulgated by the Federal Communications Commission (FCC), 47 C.F.R. § 64.1200 et seq. There have been recent developments in TCPA law that you and your clients with consumer-facing businesses will want to know about.
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