January 01, 2015

On the Papers: Communicating Preference: Fred and His Dog

How to use the structure of a sentence to influence what readers think of the actions it describes.

George D. Gopen

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It is insufficient to create a sentence that is merely capable of being interpreted the way you want. The sentence is sufficient only when it leads at least 95 percent of your readers to perceive precisely what you wanted them to perceive.

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