Litigation Journal - Summer 2013

Lawyer Marketing: Decent Exposure

Pamela Sakowicz Menaker

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You open your mail to find yet another announcement of a new firm in direct competition with yours. You turn the page of the legal newspaper and spy an announcement of a few of your colleagues opening a new firm vying for your same business. Your emails that day include a Listserv message from a former classmate of yours who is breaking out on her own in exactly the same space as your practice.

Don’t panic. Do buckle down and figure out what you can do to get the word out about just how good you are. Marketing may not be your forte, and you may even be one of those lawyers who find the whole process distasteful. But especially in today’s competitive environment, litigators need to promote themselves. There is absolutely nothing indecent about it. And there are now many ways to promote yourself in a manner that is consistent with your personal style.

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