October 19, 2017 Top Story

Can Attorneys Solicit Clients Via Text Message?

Decisions show trend permitting attorney text message advertising

Martha L. Kohlstrand

Lawyers may advertise via a text message service that permits the user to initiate live telephone communications, provided they comply with the Rules of Professional Conduct, one ethics opinion holds.

iStockphoto by Getty Images

The opinion indicates a willingness to permit attorneys to use new technology to reach out to potential clients and foreshadows an overall broadening and simplification of Rule 7, say ABA Section of Litigation leaders.

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