February 13, 2018 Articles

Business Development 101: Be True to Yourself for Success

Find a business development strategy that works for you, and remember to be authentic.

By Cashida Okeke

Welcome to the YAC Rainmaker Spotlight series! This series features tips and lessons from successful senior litigators and business developers.

Developing business is an incredibly important step to becoming a successful attorney. Business development is a practiced discipline that should be tailored to highlight your individual skills and abilities. However, if you’re a new attorney, how do you begin to develop client relationships? The best teachers are those who have been where we are and have landed the big clients, created a successful brand, and established themselves as successful business developers.

In this issue, we feature Stephanie Lewis, equity principal and office managing partner of the Greenville, South Carolina, office of Jackson Lewis P.C., a nationwide law firm with over 800 attorneys specializing in employment and labor law matters in various practices such as government relations, manufacturing, and health care. Lewis, who currently serves as the cochair of the firm’s Pay Equity Resource Group, has developed a flourishing employment litigation practice. She has been extremely successful at developing business and serves as primary counsel to several national and international manufacturing, retail, and pharmaceutical clients.

Below are Lewis’s insights into business development.

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