September 19, 2018 Articles

Four Ways Lawyers Can Build Their Personal Brand in Today’s Digital World

Advice to demystify the process of marketing yourself.

By Jay Harrington

Building a personal brand and digitally marketing oneself aren’t things they taught us in law school! Here are four expert tips to demystify the process and help you get your personal brand online in an effective way.

In 2010, 24-year-old violinist Lindsey Stirling appeared on America’s Got Talent. She was eliminated in the quarter finals. According to Wikipedia, judge Piers Morgan told her: “You’re not untalented, but you’re not good enough to get away with flying through the air and trying to play the violin at the same time.”

Stirling later wrote on her blog: “I was devastated at the results. . . . It was painful, and a bit humiliating; however, I had to relearn where it was that I drew my strength.”

Never heard of Lindsey Stirling? Perhaps choreographed violin performances aren’t your thing, but she has crafted a big and profitable niche in the ensuing years since America’s Got Talent judge Sharon Osbourne told her: “What you’re doing is not enough to fill a theater in Vegas.”

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