November 14, 2018 Articles

Four Tips for Making the Most of Your Business-Development Time

Many attorneys don’t know the best way to use business-development time or how to scale their efforts.

By Larry Bodine

Lawyers spend 33 percent of nonbillable hours on business development, according to a 2017 report by Clio, the legal practice–management software company, but many attorneys don’t know the best way to use this time or how to scale their efforts.

“[A] significant amount of time dedicated to business development involves one-on-one time with clients (30%), which can be time-consuming and inefficient. Instead, [attorneys] may want to invest in other activities,” such as the following:

  • Offering a variety of ways to get in touch with you
  • Making your website more engaging
  • Developing “lead magnets”
  • Using digital tools to boost referrals
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