Lawyers spend 33 percent of nonbillable hours on business development, according to a 2017 report by Clio, the legal practice–management software company, but many attorneys don’t know the best way to use this time or how to scale their efforts.
“[A] significant amount of time dedicated to business development involves one-on-one time with clients (30%), which can be time-consuming and inefficient. Instead, [attorneys] may want to invest in other activities,” such as the following:
- Offering a variety of ways to get in touch with you
- Making your website more engaging
- Developing “lead magnets”
- Using digital tools to boost referrals