According to the July 2011 Business of Law section of the ABA Journal, social media has proven to be a powerful tool for many female attorneys. This tool may be particularly useful to women because it provides an automatic presence online, offers more flexibility in their professional lives, and is a marketing tool that requires no significant investment.
Moreover, use of social media requires skills that many women may excel in, such as communication and relationship building. Social media is a non-confrontational way to create relationships and move away from blatant self-promotion—which many women may still have more reservations about than men—by providing space for women to wholeheartedly promote other women. Social media and women’s work in the legal field are proving compatible and, regardless of gender, it provides ample opportunity for successful, effective communication.
“Women’s Work? Some Find Web 2.0 Plays to Female Attorneys’ Strengths,” ABA Journal(July 2011).