My most effective marketing takes place after 9:00 p.m., after I put my children to bed, as I sit at my home computer in my pajamas with a drink in hand.
Let me explain.
Three and a half years ago, I was a brand new partner in a large law firm. I had great cases under my belt and a good reputation as a litigator. But I was not bringing business in the door consistently, and I did not have a reliable plan for making that happen. No retiring partner was about to hand over his or her (let’s be honest, his) institutional client, and none of my in-house friends were senior enough to send me a steady stream of business. Whether it would achieve results or not, I at least needed something that sounded like a legitimate and focused marketing plan to share with my division chair.