August 29, 2014 Articles

Ladies Who Launch: Reflections on Marketing

By Molly R. Hamilton Cawley and Amie E. Penny Sayler

The word “marketing” is groan-inducing for many associates who are just trying to keep up with their piles of legal work. To take the sting out of the “m-word,” we sat down over cocktails with three attorneys who have launched successful practices in three distinct areas of the law. We did not want the fun to end, so we equated the themes of their wisdom with happy hour favorites.

Cheers to Nancy Haas (lobbying and government relations), Michelle Jester (banking), and Deb Yerigan (family law)—successful shareholders in the firm of Messerli & Kramer, P.A.—for sharing their tips and advice for not only surviving, but excelling, as a woman attorney.

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