In the summer of 2005, after 25 years of downtown Dallas law firm experience, I formed my solo appellate practice. It was scary but exhilarating. I have learned a lot along the way, especially about marketing my practice. I share some tips here.
Setting Up Shop First, a few general observations. As any solo knows, it is important to control overhead. I started in an executive suite arrangement where I paid a monthly fee that provided offices, a receptionist, mail room, copy room, and conference rooms. While there were a few other lawyers in my executive suite, they did not do the type of work that I could help with.