Last year Gatorade released three new “Be Like Mike” commercials, each paying homage to the 1993 ad campaign in which kids and adults confessed to wanting to be like Michael Jordan. Gatorade is gambling that people still want to be like His Airness. It is a pretty safe bet. Jordan was, as one sportswriter put it, “an artist on the basketball court, every bit the equal in his milieu of any of the great masters [of art] in theirs.” Mike Greenberg, His Airness: ‘Michael Jordan: The Life,’ by Roland Lazenby, N.Y. Times, May 29, 2014, http://nytimes.com/2014/06/01/books/review/michael-jordan-the-life-by-roland-lazenby.html.
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