For a solo or small firm practitioner, a well-developed marketing strategy is vital to the firm’s survival. When the marketing strategy produces results, potential clients are calling to schedule a consultations and retain you to represent them. Entering into a retainer agreement there is the implied understanding that you will zealously represent the client’s best interests—no matter what.
Right now you are thinking, "Who would ever make the decision to turn away a client?" And now maybe you are thinking, "I’ll take that client!" Not so fast.