September 23, 2015 article

Endorse Me, Endorse Me Not: LinkedIn Etiquette for Small Law

By Sam Alba

Last year, I was a recent graduate in a tough legal market. Only a slight advantage meant the difference between getting the job and getting a form rejection letter. I invested time in developing my LinkedIn page to help my job search. I reached out to colleagues and solicited written recommendations and endorsements. I even put a link to my LinkedIn page on a networking business card.

I learned LinkedIn's most powerful attribute is as a business development tool for lawyers. In spending so much time on LinkedIn and speaking with my colleagues about the same, I learned a lot and developed five rules that help make the most of the resource:

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