The social media revolution needs little introduction. Since the proliferation of Facebook in 2006, other social media sites such as Twitter, Instagram, LinkedIn, and Snapchat have gained popularity and spread information instantly. As technology advances, people, particularly millennials, spend an increasing amount of time interacting through social media platforms. It's estimated that the average person currently spends around two hours per day on various social media sites. Evan Asano, "How Much Time Do People Spend on Social Media?," SocialMediaToday, Jan. 14, 2017. Consequent to this obsession, the use of social media has become vital for businesses. Enterprises have become millennial-conscious and employ creative uses of social media for sales and promotion and to facilitate consumer interaction.
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