Writing often leads to expertise and speaking opportunities. The key is to identify a topic that would be of interest and is timely. These topics can arise in current cases. If an associate learns of a particularly thorny or unusual issue that his or her firm is dealing with, volunteering to research the issue may present an opportunity to author an article and become a source of knowledge on the topic.
Theodore Baum is a partner at Goldberg Segalla LLP's office in Rochester, New York, and is also a member and former vice chair of the ABA Fidelity & Surety Law Committee.