October 18, 2011 Articles

Lawyer Websites: ABA Formal Opinion 10-457 and Beyond

A website revision is definitely in order, but can you accomplish it without running afoul of the ABA Model Rules of Professional Conduct or their state counterparts?

By John C. Martin

 

You’re a talented litigator, and you want the world to know it. You’re wondering how best to use the Internet to help you grow your business. Your firm has a website, so you look it over. And you find it so . . . drab. Where are the tales of your past successes? The list of the clients for whom you’ve achieved victory? Most important, how does this website help potentialclients get to know you (perhaps by giving them a taste of the excellent advice you’ll be able to give them after the retainer check clears)? A revision is definitely in order, but can you accomplish it without running afoul of the ABA Model Rules of Professional Conduct or their state counterparts?

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