According to Nielsen's annual State of the Media: The Social Media Report 2012, Americans spent 121 billion minutes on social media sites in July 2012. That amounts to approximately 388 minutes, or six and a half hours on social media, per person, if every person in the United States used social media. Surely, that number has only climbed over the past two years. Both individuals and businesses alike maintain social media accounts on Facebook, LinkedIn, and Twitter. Social media is different from traditional platforms in its immediacy, accessibility, and permanence. The purpose behind social media is to share content, instantaneously, with multiple individuals. As social media has become part of daily life, it comes as no surprise that there has been an increasing focus on social media as part of electronically stored information (ESI).
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