From a practical perspective, assessing reasonable royalty damages in trade secret matters often involves consideration of limiting circumstances or relatively limited record evidence vis-à-vis patent infringement matters. For example, it is not difficult to imagine a hypothetical negotiation involving a patent that has been previously licensed on a stand-alone basis by the patentee under circumstances similar to those envisioned by the hypothetical negotiation. The royalty rate agreed upon regarding this previously executed patent license might serve as a probative indicator or starting point for a hypothetical negotiation concerning that patent. In contrast, stand-alone trade secrets are generally licensed less frequently than patents and, thus, are less likely to be supported by historically agreed upon royalty rates. Moreover, it is not uncommon for patentees to prepare and maintain records establishing the benefits and value of their patented technologies, e.g., memoranda supporting internal and external research and development efforts, business plans, financial analyses, surveys, and internal and external correspondence related to the subject technologies. In contrast, trade secrets are generally kept secret and necessarily derive independent economic value from not being known by others. Uniform Trade Secrets Act § 1(4)(i) and (ii). Trade secret owners therefore might have policies in place intended to limit internal and external documents that identify and describe the benefits and value of their trade secrets.
Accordingly, the assessment of reasonable royalty damages in trade secret matters requires a “flexible and imaginative approach,” as outlined by the Court of Appeals for the Fifth Circuit in the well-known case of University Computing Company v. Lykes-Youngstown Corp., 504 F.2d 518 (5th Cir. 1974). The court in University Computing opined that
because the primary concern in most cases is to measure the value to the defendant of what he actually obtained from the plaintiff, the proper measure is to calculate what the parties would have agreed to as a fair price for licensing the defendant to put the trade secret to the use the defendant intended at the time the misappropriation took place.
Id. at 539.
The court opined that in determining a fair licensing price to which the parties to the hypothetical negotiation would agree, the trier of fact should consider the following factors:
- the resulting and foreseeable changes in the parties’ competitive postures;
- the prices past purchasers or licensees may have paid;
- the value of the secret to the plaintiff, including the plaintiff’s development costs and the importance of the secret to the plaintiff’s business;
- the nature and extent of the use the defendant intended for the secret; and
- other unique factors that might have affected the parties’ agreement, such as the ready availability of alternative processes.
Id.
The University Computing factors have been applied in federal district and state court settings. See, e.g., Steves & Sons, Inc. v. JELD-WEN, Inc., No. 3:16-cv-545, 2018 U.S. Dist. LEXIS 80306 (E.D. Va. May 10, 2018); Ajaxo, Inc. v. E*Trade Fin. Corp., 48 Cal. App. 5th 129, 261 Cal. Rptr. 3d 583 (2020).
The University Computing factors may provide litigants with a flexible framework for assessing reasonable royalties in situations where there is not an established licensing history for the subject trade secret or where the alleged misappropriator has not yet brought a commercial embodiment to market. For example, where the misappropriation has not yet resulted in actual changes in competitive positions, the University Computing factors prescribe consideration of “foreseeable” changes. And where the misappropriation has not yet resulted in actual sales of a commercial embodiment of the trade secret, the University Computing factors emphasize the extent of use the defendant “intended” for the trade secret. While the factors offer some flexibility, a proactive and targeted discovery strategy is important to support their application.
Courts have emphasized that reasonable royalty damages in trade secret matters should “accord with the commercial setting of the injury” and “the likely future consequences of the misappropriation. . . .” See, e.g., Univ. Computing v. Lykes-Youngstown Corp., 504 F.2d 518; Steves & Sons, No. 3:16-cv-545, 2018 U.S. Dist. LEXIS 80306. To establish the resulting and foreseeable changes in the parties’ respective competitive postures, counsel might consider pursuing information and documents that reveal the composition of the relevant markets and the extent to which the hypothetical license could reasonably be expected to affect those markets—for example, documents from around the time of the hypothetical negotiation (and after) that describe or relate to the following:
- size of actual and potential market segments, growth rates, potential customer bases, competitors, competitive product or service offerings, and actual and anticipated market shares.
- bases on which customers evaluate and purchase commercial embodiments and competitive products or services in the relevant market segments (e.g., price, availability, brand name, performance, warranty, and optional features). This could include documents that address the factors that drive customer purchase decisions, such as competitive market analyses, sales correspondence, customer reviews, and customer surveys.
- competitive positions of incumbent products or services, including comparisons of relative benefits, functionality, performance, efficiency, cost, and price.
- promotional materials or marketing collateral used to communicate the advantages or benefits offered by commercial embodiments over competitive products or services.
- marketing and sales channels used or expected to be used.
- reasons the hypothetical licensee considered implementing the trade secret. Such discussions might be included in management presentations, business plans, internal correspondence, minutes of board of director meetings, etc.
In some cases, the prices past purchasers or licensees have paid or considered for use of the trade secret might inform the hypothetically negotiated royalty. While stand-alone trade secret licenses may not be common, courts have found that broader IP or product licenses might serve as a starting point for a reasonable royalty depending on case-specific circumstances. See, e.g., Ajaxo, Inc. v. E*Trade Fin. Corp., 187 Cal. App. 4th 1295, 115 Cal. Rptr. 3d 168 (2010). To establish the prices past purchasers or licensees may have paid, counsel might consider pursuing information and documents that describe or relate to the following:
- license agreements, settlement agreements, term sheets, drafts, offers, and related correspondence or analyses for IP related to the commercial embodiments
- established policies, procedures, or programs that involve the licensing (in-bound and out-bound) or use of any IP asset related to the commercial embodiments
- royalty reports and other documents that relate or refer to license fees paid or received for any IP asset related to the commercial embodiments
- valuation or appraisal reports regarding the valuation of any IP asset related to the commercial embodiments, including any appraisals prepared for tax-related imperatives, financial reporting imperatives, purchase price allocations, or impairment tests
- features of the commercial embodiment for which broad IP or product licenses exist and the relative importance of the features associated with the trade secret
The value of the trade secret to the plaintiff is a quantitative or qualitative factor, or both, that might have an impact on the hypothetical licensor’s relative bargaining position. Consideration of this factor often involves an assessment of the historical costs incurred by the plaintiff to develop the trade secret. While the actual historical costs can be a relevant consideration, such measures alone may not fully account for the commercial context in which the misappropriation took place. Moreover, depending on case-specific circumstances, the trade secret may have resulted from years of historical research and development efforts, which may or may not be fully reflected in the available accounting of costs. This notwithstanding, historical development costs analyzed in conjunction with other quantitative and qualitative evidence might provide a more comprehensive assessment of the value of the trade secret to its owner. To that end, counsel might consider pursuing information and documents that describe or relate to the following:
- historical research and development costs associated with the trade secret
- nexus between the marketplace success of the commercial embodiments and the trade secret
- inventories and audits identifying the trade secret and the time, effort, and resources expended to maintain its secrecy
- reasons the plaintiff found it prudent to establish policies for maintaining secrecy of the trade secret. Such discussions might be included in management presentations, business plans, internal correspondence, minutes of board of director meetings, etc.
- efforts, whether successful or unsuccessful, by other market participants to reverse engineer the trade secret or independently develop alternative solutions that address the problems solved by the trade secret
The use that the defendant intended for the trade secret is also a relevant consideration because, as the court in University Computing opined, “the primary concern in most cases is to measure the value to the defendant of what he actually obtained from the plaintiff. . . .” Univ. Computing, 504 F.2d at 539. To establish the nature and extent of use that the defendant intended for the trade secret, counsel might consider pursuing information and documents from around the time of the hypothetical negotiation (and after) that describe or relate to the following:
- projections, forecasts, budgets, proforma estimates, business plans, marketing plans, strategic plans, operating plans, financial plans, production plans, sales plans, and capital expenditure plans related to the hypothetical licensee’s existing or intended commercial embodiments
- project evaluation at various stages of development and commercialization, including stage-gate or phase-gate criteria, technical contributions, milestones, timelines, estimated probabilities of success
- research, development, and advertising expenditures made or anticipated on the hypothetical licensee’s existing or intended commercial embodiments
- internal rates of return, required rates of return, discount rates, and hurdle rates used by the defendant as part of its capital budgeting processes
- efforts to obtain financing for the hypothetical licensee’s existing or intended commercial embodiments, including offering memorandums, private placement memorandums, investor pitch decks, correspondence, subscription agreements, and summaries of investors and contributions
- monthly, quarterly, and annual financial statements, including income statements, balance sheets, along with source and use of funds statements for any entity expected to be involved in the manufacture or sale of the defendant’s commercial embodiments (if any), both before and after implementation of the trade secret
In sum, University Computing offers a framework and a non-exhaustive set of factors potentially relevant to the hypothetical negotiation between a trade secret owner and an alleged misappropriator. In some cases, courts have considered the Georgia-Pacific factors in lieu of, or in conjunction with, the University Computing factors when assessing a reasonable royalty in trade secret matters. See, e.g., Ajaxo, Inc. v. E*Trade Fin. Corp., 48 Cal. App. 5th 129, 261 Cal. Rptr. 3d 583 (2020). While the above considerations may provide a starting point for a proactive and targeted discovery strategy, each case is controlled by its own unique facts and circumstances and, thus, calls for a “flexible and imaginative approach” to discovery.