March 22, 2017 Practice Points

Two New Arbitration Cases Provide Business Guidance

By Robert E. Bartkus

This month, the Third Circuit Court of Appeals and the New Jersey Supreme Court provided guidance on drafting and enforcing arbitration clauses. Although both cases were in the context of consumer transactions, the lessons should be taken into account more broadly to include negotiated contracts and commercial terms and conditions between merchants.

Package Inserts: Noble v. Samsung Electronics America, Inc.
Companies often provide warranties with their products that attempt to limit exposure to product-liability and other claims. The warranty may be included in the terms and conditions made part of the purchase-offer confirmation or invoice, or the warranty may be included with the product. The vendor may prefer to have any disputes regarding warranty claims resolved in arbitration rather than in court, but the question arises where to propose the arbitration agreement and how the contract should be presented. Although they may be related, warranties and arbitration clauses are not governed by the same legal doctrines. Warranties are governed by provisions of the Uniform Commercial Code, including Article 2-313. Arbitration clauses can only be enforced if they meet standard contract-law principles of fair notice and mutual assent.

In Noble v. Samsung Electronics America, Inc., No. 16-1903, 2017 WL 838269 (3d Cir. Mar. 3, 2017) (not for publication), the Third Circuit affirmed a decision from the District of New Jersey refusing to compel arbitration of a consumer claim where the arbitration clause in a warranty booklet packed with the product was not clearly marked as such.

The United States Supreme Court long ago held that arbitration clauses will be enforced despite not meeting state-law requirements that such clauses be printed in bold, all caps, or a certain size type, or not highlighted by a special notice on the front page of a contract. However, as noted by the Third Circuit and other cases, such a clause cannot go to the other extreme and be hidden, whether by intent or not.

The arbitration clause in Samsung's case began on page 102 of a 143-page, 1-inch-by-2.5-inch "Health and Safety and Warranty Guide" inside the box for the Samsung Galaxy Gear S Smartwatch purchased by the plaintiff. The cover did not mention arbitration, nor did the table of contents or (even) the index at the end of the booklet. The page on which the clause began did not include a highlighted heading for "arbitration." Nor, as the Third Circuit found, was there any other indicator that the booklet included a bilateral contract (such as an arbitration agreement) rather than a product warranty. The district court concluded that the clause was hidden. The ability of a consumer to opt out of the arbitration program was meaningless without fair notice.

Practice Point
The lesson for consumers and merchants is not hard to understand: Arbitration agreements can be a reasonable choice for resolving disputes, but they are contracts and they will only be enforced if the normal criteria for contract formation have been met. One such requirement is that there be a meeting of the minds, which at least requires that the merchant give the consumer fair notice of the arbitration provision it wishes to be part of the agreement.

Designating the AAA or Its Rules: Roach v. BM Motoring, LLC
In Roach v. BM Motoring, LLC, 2017 WL 931430 (N.J. Mar. 9, 2017), the New Jersey Supreme Court provides guidance on drafting arbitration clauses of a different sort.

The case’s holding is that a party to a contract with an arbitration clause can lose the right to require arbitration by refusing to pay the filing fees the arbitration provider requires to accept the case. The court found that the failure was a material breach of the contract, which released the other party from the contract.

The lesson presented here is different: A clause designating the rules under which the arbitration is to be conducted must carefully distinguish between designating the rules and designating the forum. In the Roach case, the dealer from which the plaintiff purchased a used car stated in its contract documents that any disputes had to be resolved in arbitration following the rules of the American Arbitration Association by a single retired judge or experienced attorney. When the buyer filed for arbitration with the AAA, the car dealer took the position that the arbitration was to be conducted by a retired judge or experienced attorney—what is called an ad hoc arbitration. According to the car dealer, the reference to the AAA was meant solely to incorporate its rules, not its administration, which the car dealer considered too expensive. The problem with the car dealer's position is that the AAA rules provide that designating the AAA rules also designates the AAA to administer the case. The court therefore decided that the plaintiff's choice was proper and that, under the contract and the applicable AAA consumer rules, the seller had to advance the fees.

Practice Point
Parties can differentiate in their arbitration clause between a provider and its rules, but the drafter must be aware of what the rules provide and craft language that clearly differentiates between the forum in which the arbitration is to take place and the rules to be applied.

Robert E. Bartkus is Of Counsel at McCusker, Anselmi, Rosen & Carvelli P.C., in Florham Park, New Jersey.

Copyright © 2017, American Bar Association. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or downloaded or stored in an electronic database or retrieval system without the express written consent of the American Bar Association. The views expressed in this article are those of the author(s) and do not necessarily reflect the positions or policies of the American Bar Association, the Section of Litigation, this committee, or the employer(s) of the author(s).