At the ABA LRIS National Workshop in New Orleans, Will Hornsby, Staff Counsel at the American Bar Association presented about the personal legal needs marketplace and, specifically, about the “latent” legal needs market. Research conducted by the American Bar Foundation has shown that people with problems that have legal solutions most often think of them outside of the legal arena. For example, a person may complain of a respiratory illness to their doctor, who learns the patient’s apartment has toxic mold that is causing the illness—a condition a lawyer can resolve with the landlord. I had the opportunity to speak with Hornsby about the latent legal market and recommended approaches for LRS programs to broaden their market: