February 25, 2020 #LRIS2Know

(Logo) Change is Inevitable.

The more things change, the more they stay the same. Such is the case for our LRIS logo.  As many of you have probably noticed, the ABA launched a major marketing plan last year to bring all of the ABA logo designs into conformity. With so many different committees, centers, commissions, task forces, and other entities -- all of which have varied goals -- we felt it was important that everyone know that the ABA is one cohesive group. No logo was exempt -- including the lawyer referral one. And with that, we are asking that all programs stop using the old logo as soon as possible.

But all is not lost! For those of you that are approved to use the ABA logo, your approval period doesn’t change and will continue through April 30, 2021. What is changing is the design. As such, everyone that is already approved to use the logo will gain access to digital copies of the new logo, if you haven't already. Please put these into use as soon as possible!

The newly designed ABA Lawyer Referral Logo.

The newly designed ABA Lawyer Referral Logo.

For those of you that are not familiar with the ABA Lawyer Referral Logo, lawyer referral programs can be authorized to use the logo, as well as the trademarked slogan, if they are found to comply with the ABA Model Supreme Court Rules Governing Lawyer Referral and Information Services.  Usage can be on printed materials and/or through electronic media.

If your program has not been authorized to use the logo, or if your previous authorization has expired, the current two-year authorization period runs until April 30, 2021. Please contact Briana Morris via e-mail, or at (312) 988-5298 for more information. Remember, it's The Right Call for the Right Lawyer®.