Online Research
The 2024 ABA Legal Technology Survey Report on Online Research highlights persistent disparities between solo and small firm attorneys and their larger counterparts in the adoption and usage of legal research tools. While 88% of all respondents report using free online research tools, solo practitioners continue to lead this category—63% regularly use free services, compared to 50% in midsize firms and 59% in large firms. Solos also report high satisfaction with the usability and depth of coverage of these tools. However, reliance on fee-based online research tools remains significantly lower: only 45% of solo attorneys report using them, compared to 78% among larger firms, and just 29% of solos say they begin their research with a fee-based source, compared to 42-49% in firms with 2 or more attorneys. Instead, solos are the most likely to begin research through state bar-sponsored free legal research resources (27% as compared to 0-8% in firms with 2 or more attorneys).
When examining platform usage, Fastcase is the most commonly used free website among solo attorneys, with 37% naming it their most-used free website, significantly more than in any other firm size. Fastcase is a close second for small firms at 23%, but with government websites being the most used at 29%. Cornell’s Legal Information Institute is a popular free website choice for midsize and large firms. The most used fee-based online service utilized by solo practitioners is Lexis/Lexis+, while Westlaw/Westlaw Precision is overwhelmingly the most used by firms with 2 or more attorneys.
Marketing & Communications
The 2024 ABA Legal Technology Survey Report on Marketing & Communication Technology presents a nuanced view of how solo and small firm attorneys engage with digital tools and platforms to connect with clients. Notably, the percentage of solo firms with a website has steadily grown over the past four years—from just 53% in 2021 to 70% in 2024—suggesting increased awareness of the importance of online presence. Solo and small firms also take advantage of online scheduling features through their website at a much higher rate than larger firms, with 23% of solo firms and 18% of small firms allowing online scheduling, as compared to 15% from firms of 100+ attorneys and 14% from firms of 10-49 attorneys.
Content creation and site management also reflect disparities in resources and staffing. Most solo attorneys (76%) and attorneys from small size firms (63%) personally manage and create content for their firm’s website, while larger firms rely more heavily on marketing departments or outside consultants. Only 5% of solo firms syndicate their content to third-party sites or platforms, compared to 27% of large firms. Likewise, blogging remains uncommon among solos (11%) and small firms (19%), though more than 40% of those solo and small firm attorneys who blog say it has resulted in retained legal services, indicating an opportunity for strategic growth.
Social media usage shows greater engagement, with 70% of solo attorneys maintaining a presence on LinkedIn and 63% on Facebook. However, the presence on LinkedIn has decreased for solo and small firms, coming down from 95% in 2021 to 70% in 2024 and 71% in 2021 to 65% in 2024, respectively. The presence on Facebook has increased for solo practitioners, reaching a high of 63% in 2024, sharing a similar percentage to small size firms which reports 68% utilizing Facebook. Both percentages are significantly higher than for larger size firms, which tend to more commonly utilize X (formerly Twitter).
Tech Basics
The 2024 ABA Legal Technology Survey Report on Technology Basics & Security reveals several key developments and ongoing disparities in how solo and small firm practitioners approach foundational legal technology and cybersecurity. Budgeting for technology remains consistent by firm size, with larger tech budgets corresponding with larger firm size. Forty one percent of solo practitioners and 55% of small firms budget for technology, as compared to 68% and 90% for firms of 10-49 attorneys and 100+ attorneys respectively.
Solo practitioners and attorneys in small firms overwhelmingly report making their own tech decisions (97% and 90%), and while this may promote flexibility, it often reflects limited infrastructure and outside support. Compared to larger firms, solos are much more likely to select their own hardware—100% report choosing their own laptops and printers—but this independence doesn’t necessarily translate into more sophisticated security or systems.
Spending data underscores the constraints solo and small firm attorneys face. Seventy-four percent of solos spend less than $3,000 per year on legal software, and 61% spend under $2,999 on hardware. Small firms are more varied on the amount of money they’ll spend annually on software, but the majority (58%) spend between $1,000-9,999 annually on hardware. Meanwhile, larger firms routinely exceed $20,000 annually in both categories.
Larger firms are also more likely to have available tech support, with 55-100% of firms with 10 or more attorneys having internal technical support staff. Whereas solos most commonly rely on consultants (35%) or online resources (28%) and small firms most commonly rely on consultants (31%) and internal technical support staff (25%).
Solo attorneys and small firms with 2-9 attorneys generally have fewer security features and policies compared to larger law firms. Solo attorneys often lack technology budgets (41%) and policies (59%), rely heavily on personal responsibility for data security (84%), and have limited adoption of advanced security tools like two-factor authentication (54.7%) and file encryption (52%). Small firms fare slightly better, with 21% lacking technology policies and 31% relying on external consultants for data security, but they still lag in advanced measures like biometric login (12%). In contrast, larger firms with 100 or more attorneys demonstrate robust security practices, with nearly universal technology budgets (90%), comprehensive policies like incident response plans (83%), and advanced tools such as intrusion detection (52.6%) and file encryption (76.3%). They also employ dedicated IT staff or chief information officers (50%), utilize locked server rooms (73%), conduct third-party security assessments (37%), and maintain cyber liability insurance (51%), reflecting a higher level of preparedness and investment in security infrastructure.