Transforming Legal Marketing With AI
How can attorneys harness Large Language Models to strengthen client engagement? Large language models (LLMs) offer the potential to revolutionize legal marketing by helping law firms create fresh co…
The Marketing Issue
In This Issue
How to Build a Thriving Legal Practice
Many lawyers see well-being and business development as separate and unrelated. In actuality, they are inextricably linked.
How to Excel at In-Person and Video-Conference Presentations
This article offers 10 steps designed to help attorneys give impactful presentations that communicate key messages well.
How to Become a Quotable Lawyer
How to use your legal knowledge to be an expert source for journalists. Being quoted in the media is a valuable legal marketing strategy.
Plaintiff Lawyers Guarding Post-Settlement Value
Negotiating a settlement rarely ends one phase of settlement, but should begin another. After this pivotal moment lies a complex landscape of financial, tax, and public benefit considerations that ca…
What Lawyers Should Know About Google Search Generative Experience and Gemini
Google has been using AI in Search for decades. However, in recent years, advancements in AI have resulted in huge leaps forward in how Google uses AI in Search.
How Does ChatGPT Understand Business Relationships?
This article is intended to educate lawyers about the types of information they could be learning about people in their network. But it is also intended to show the tremendous power of using ChatGPT.
Making It Rain: Trisha Rich
Trisha Rich is a Partner in Holland & Knight's Chicago and New York offices. She is a member of the Litigation and Dispute Resolution practice, Chair of the firm's Legal Profession Team.