Four Ways Small Talk Really Can Be Big Talk
In a career that centers around meaningful dialogue and the exchange of expertise, small talk is often an underutilized strategy to becoming the trusted advisors your clients want and need.
The Marketing Issue (January/February 2025)
Volume 51, Issue 1
Features
A Remarkable Attorney Bio Starts with Positioning
By defining a specific niche, lawyers can clarify their expertise, improve client trust, boost referrals, and potentially command higher fees.
Build a Better Personal Brand Through Better Body Language
Attorneys can improve business development efficacy by being mindful of how body language impacts branding and networking.
Think Like a Lawyer, But Stop Acting Like One
Thinking like a lawyer is good for your clients, but it can hinder your career growth. This article explores how lawyers can balance skepticism, analytical thinking, and risk management with relation…
Rethink Your LinkedIn Strategy for 2025
LinkedIn can be a powerful marketing tool for lawyers, but recent changes mean that lawyers need to adjust their strategy to be successful on the platform.
What to Do if Your Social Media Is Hacked
Social media security is vital for legal professionals to safeguard their reputation, ethical standing, and client relationships.
Editor's Note & Perspectives
Marketing Is a Vital Skill for All Lawyers
The publication calendar has changed to start off with the annual marketing issue, which provides practical advice on skills lawyers can develop to make their practice successful.
Marketing with Authenticity
Reframe marketing to view it as an authentic opportunity to let clients know who you are, what you can do, and that you are here to help.
Frontlines
Why The People Side of Change Is so Difficult and What to Do About It
Learn about how differences in colleagues’ cognitive styles can make change difficult. Understand how to recognize different cognitive styles based on the Kirton Adaption-Innovation Theory.
Seven Ways to Improve Your Marketing for 2025
Attracting new clients can be overwhelming, but improving your marketing doesn’t have to be complicated or require big changes.
Time to Lift the Ban on Nonlawyer Ownership?
It’s time to consider our experience with historic law firms and law department relationships with nonlawyers and whether actual ownership of a law firm is materially different.
ABA TECHSHOW and Marketing
The 2025 ABA TECHSHOW celebrates its 40th anniversary at McCormick Place in Chicago, Illinois, from April 2-5.
Technology
Embracing the Ricoh ScanSnap iX1600 in Your Practice
The Ricoh ScanSnap iX1600 is a versatile desktop scanner that helps the transition to a paperless legal practice by offering features like fast scanning, Wi-Fi connectivity, and OCR technology, makin…
Remote Legal Practice: Benefits, Challenges and the Path Forward
The COVID-19 pandemic has shifted legal practice to remote appearances, offering benefits like reduced costs and expanded reach but also challenges like inconsistent policies.
Who Owns the Data Behind Your AI?
As AI tools become indispensable, questions about the origins of training data take center stage. There are legal and ethical challenges in AI training, offering attorneys guidance on intellectual pr…
Business
After the Storm: Resilience in the Face of Difficulty
Resilience in the face of crisis highlights the importance of preparation, leadership, and adaptability for law firms, as demonstrated during a devastating storm in Asheville, North Carolina.
How Law Schools Are Evolving to Meet the Technology Needs of Today’s Legal Profession
As new and evolving technologies continue to drive change in law firms of all sizes, law schools need to evolve their curricula to meet student needs and to better prepare students to bring these ski…
Law Firm Finance Trends and Predictions for 2025
Explore the current trends in law firm finance and make predictions about what the financial landscape may look like in 2025.
Lawyers Shopping for Lawyers
What happens when a lawyer needs to retain a lawyer for his or her own legal needs? It is an often-overlooked market that comes into play more than most of us would think.
Plan for Tomorrow by Reviewing Yesterday
Assess your 2024 activities to create a focused, practical and adaptable marketing and business development plan for a successful 2025.
Investing in Your Team
Leadership needs to invest in developing a sense of purpose and a culture of loyalty and belonging by celebrating a team’s success.
Sponsored
Virtual Courtrooms: What to Know About Them
Discover the benefits and challenges of virtual courtrooms and how technology is transforming legal proceedings, ensuring online access to justice.