Legal Marketing Design: The Basics
Marketing your practice from focusing your plan to engaging with potential clients. Research target audience and competitors to tailor marketing strategy.
The Marketing Issue (March/April 2024)
Volume 50, Issue 2
Features
Using Social Media to Build Your Practice
Take advantage of social media to maximize your marketing interactions with clients, colleagues and contacts.
Growing Your Practice by Focusing Your Message
Clients want lawyers with specialized skills and expertise. This article explores how to find your niche and promote it.
So Many Possibilities, So Little Time
Effective personal networking involves five steps: 1. write a plan, 2. select a practice niche and groups to join supported by research about your target audience, 3. select tactics, 4. measure activ…
The Reviews Are In
Reviews are essential components of online marketing. Learn how to get them and where to use them. Your Google Business Profile (GBP) is one of the most common places they'll look.
International Attorneys’ Importance as a Bridge Between Cultures in a Time of Increased Tensions
International attorneys provide a focal point for cross-cultural understanding and collaboration in addition to providing complex legal services for their clients, extending their reach beyond the ca…
Editor's Note & Perspectives
Wait, I Didn’t Learn This in Law School!
Lawyers can leverage various strengths for effective marketing, including technology proficiency, involvement in professional associations and individual networking.
Marketing Is Essential
In today’s competitive landscape, law firms need a multifaceted marketing approach tailored to resonate with both potential clients and prospective employees.
Frontlines
Optimistic Realism Improves Performance and Well-Being
This article provides insight and guidance on how to be an optimistic realist with the mindset and perspective to surmount challenges.
Plan and Organize Content Using an Editorial Calendar
Using an editorial calendar can help you plan, manage, and organize all the content you create to market your law firm.
Prudently Training AI on Client Confidential Information
Guidance on how lawyers may (and may not) use client confidential and other information from their practices to train AI tools.
Embracing the Future of Legal Marketing: A Look Back at ABA TECHSHOW 2024
ABA TECHSHOW 2024 provided legal professionals with access to top-notch expertise and resources. Attendees of TECHSHOW 2024 gained valuable insights into navigating the complexities of digital market…
Technology
What’s With All the Noise
Sleep issues are common in the legal profession. If you suffer from sleep-related issues, white noise machines may aid by blocking out environmental noises that are often distracting.
Modern Note-Taking
Research and test different options to find the best fit for individual note-taking needs. Lawyers accumulate a variety of notes, but paper-based methods pose limitations such as lack of searchabilit…
The Evolution of Gen AI and Legal Ethics
Explore the ethical aspect of generative AI in law practice, with a focus on risks, responsibilities and the evolving technology landscape.
Business
Law Firm Hiring Goals and Processes in a Tight Market
Learn about the evolution of hiring practices and their impact on firm culture and longevity. Firms need to create a compelling employment value proposition that reflects their culture and appeals to…
Bar Associations Must Facilitate Innovation to Help Solos and Small Firms Evolve the Delivery of Legal Services
Despite having the ability and opportunity, if not an obligation to do so, bar associations representing hundreds of thousands of solo and small firm attorneys across this nation are doing little to…
The First Law Firm Websites Enter Their Fourth Decade Online
Amidst the AI wave taking the legal profession (and the whole world) by storm, what can we learn from the last comparable technological revolution?
Artificial Intelligence and Finance: The Undiscovered Country—the Future!
Integrating AI into law firm financial operations offers numerous advantages and efficiencies. AI technologies streamline financial processes in law firms, freeing up time for strategic tasks.
Just Power Through: Equal Access to Mental Wellness in Law
Law firm leaders sometimes rely on personal experiences when making management decisions, potentially leading to outdated perspectives and ineffective solutions.
Sometimes It Comes from Where You Least Expect It
Many investments in your marketing activities are necessary to yield the few returns that will make a difference in your practice. Patience is essential to avoid discouragement with your marketing ef…