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The Marketing Issue (March/April 2024)

Volume 50, Issue 2


Legal Marketing Design: The Basics

Julie Bays

Marketing your practice from focusing your plan to engaging with potential clients. Research target audience and competitors to tailor marketing strategy.

Mar 01, 2024 14 min read

The Reviews Are In

Gyi E Tsakalakis

Reviews are essential components of online marketing. Learn how to get them and where to use them. Your Google Business Profile (GBP) is one of the most common places they'll look.

Mar 01, 2024 5 min read

Editor's Note & Perspectives

Marketing Is Essential

Mary E Vandenack

In today’s competitive landscape, law firms need a multifaceted marketing approach tailored to resonate with both potential clients and prospective employees.

Mar 01, 2024 2 min read



What’s With All the Noise

Danielle Marie Hall

Sleep issues are common in the legal profession. If you suffer from sleep-related issues, white noise machines may aid by blocking out environmental noises that are often distracting.

Mar 01, 2024 6 min read

Modern Note-Taking

Catherine Sanders Reach

Research and test different options to find the best fit for individual note-taking needs. Lawyers accumulate a variety of notes, but paper-based methods pose limitations such as lack of searchabilit…

Mar 01, 2024 9 min read