Branding: The Foundation of Practice Management
Attorneys tend to think they are in the business of providing legal advice and services. But often, prospective clients do not have the ability to distinguish between the quality and effectiveness of…
The Marketing Issue (March/April 2023)
Volume 49, Issue 2
Articles
The Eyes Have It
Brand yourself with videos, put a name to your face with a professional headshot and reach your audience with multimedia storytelling. The value of visuals is a way of communicating factual content a…
Leverage Meaningful Client Touchpoints
Successful business developers prioritize building personal relationships, making connections, and adding value through meaningful touchpoints as a strategy for growing client relationships.
Building a Great Practice: It’s About Relationships
The secret to attorney marketing that’s enjoyable: It’s all about building relationships. The more relationships you build, the greater the chance those relationships will lead to work.
The Why and How of Networking
When you’re open to the possibilities, networking opportunities are abound. Networking should tie back to your goals. Perhaps more importantly, why are you networking?
Marketing and Business Development: Two Sides of the Same Coin
Business Development is about growth goals and the processes required to get your potential clients into your lead funnel so you can educate them, help them grow and ideally pitch your services to th…
Regular Features
Editor's Note: Personal Relationships Create Marketing Opportunities – No Matter the Channel
Some successful marketers have natural skills. Others have learned and studied, but all understand the importance of personal relationships. Many more tools exist today, but at the end of the day, th…
Perspectives: Marketing Tips for Young – and Not So Young – Lawyers
Measure your business development investment against your brand and expertise. Invest time and money in getting business. You can’t get business without a little of both.
Frontlines
The Thriving Lawyer: Retain Talent With a Probable Future
People tend to stay at firms where they see a future for themselves. This future seems more possible when a person receives mentoring and thoughtful training and is confident that colleagues will hel…
Ethics: Can I Sell That?
As much as the times have changed, the ad rules still impose serious restrictions on lawyer solicitation, even if the landscape now permits more direct and creative marketing to clients.
Simple Steps: Get More Out of the Work You Do: Repurpose
Do you take time to consider how you can multiply the value of the work you do and the knowledge you have gained without significantly multiplying your effort? One of the best ways to do that is to r…
Technology
Hot Buttons: Can MS 365 Replace Law Practice Management Software?
Microsoft rolled out Office 365 in 2011, a subscription plan instead of the traditional installed Office suite of products. Does a firm need a purpose-built law practice management system, or will th…
Product Watch: Get Focused With Engross
The developer behind the Engross app describes it as a combination of a pomodoro-inspired timer with a to-do list and a day planner. As big fan of the pomodoro technique, this combination of features…
Tech From The Trenches: Training Is Key in Using Common Technology
Regardless of the system you use, you must safeguard client data. It’s your duty, and it’s not hard to do if you take the time to learn your system and train your staff.
Business
Future Proofing: Creating Your Preferred Future Requires Strategic Planning
Creating and executing a strategic plan requires structure and deliberate action, and a critical piece is often missing: an unwavering commitment in words, action, and resources (i.e., money and peop…
Finance: Profitability—Know the Rules and Get in the Game
The biggest question on the minds of most managing partners and administrators today is “What’s ahead for 2023?” Law firms are working in a roller coaster economy, and 2023 is looking to be a year wh…
Practice Management Advice: Intergenerational Distractions—Previously Unpublished?
Instigating or continuing generational battles may invite unnecessary trouble. While new catchphrases are rebranded behaviors that could describe every generation, law practices are better served by…
Managing: The Languages of Appreciation in a Law Firm: Part 2
The most valued act of service comes when there is a need. A common scenario is when a co-worker is working hard to complete a task within a “hard” time constraint.
Marketing: Guilt by Associations
Association involvement is still a wise business development in 2023—assuming you plan it out and make the proper investment. Don’t just be a joiner, be a doer.
Taking the Lead: Delivering Great Client Service
The core of great client service in our profession involves the actual legal services delivered. No client should tolerate poor legal work, but the extra steps that we take on top of the delivery of…