May 2020

How to Boost Your Firm’s Online Visual Identity

Branding goes well beyond a new logo.

Beth Blinebury
Two businesswomen add post-it notes to a to-do list wall or Kanban board.

Two businesswomen add post-it notes to a to-do list wall or Kanban board.

via Jacob Lund / Shutterstock

What is branding and identity, really? Well, it’s not just a logo, and it shouldn’t just “look good” or “pop.” Branding, if properly planned and designed, will serve as the window to your business, as well as tell its story. Your online visual identity may be the first impression of you and your law firm.

An experienced designer should create a look and feel that harmonizes your visual communication in a way that further represents you to your audience. Keep in mind that the specific deliverables that make up your firm’s visual communication are dependent on your needs. In general, this overall look and feel will dictate the design of marketing materials like business cards, letterhead, and brochures, as well as the design of a website.

For law firms operating in competitive markets, differentiating themselves from the sea of boring ol’ law firms is integral. Standing out starts with a unique, meaningful brand image.

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