The Marketing Issue

Articles

Practice Marketing

Building a Great Practice: It’s About Relationships

Rosanne E. Felicello

The secret to attorney marketing that’s enjoyable: It’s all about building relationships. The more relationships you build, the greater the chance those relationships will lead to work. They do take a bit of work, but they are the most rewarding.

Practice Marketing

The Why and How of Networking

Amy B. Goldsmith

When you’re open to the possibilities, networking opportunities are abound. Networking should tie back to your goals. Perhaps more importantly, why are you networking? What strategies might you pursue to achieve your goals?

Practice Marketing

Branding: The Foundation of Practice Management

Steven Skyles-Mulligan

Attorneys tend to think they are in the business of providing legal advice and services. But often, prospective clients do not have the ability to distinguish between the quality and effectiveness of one attorney’s work versus another’s.

Practice Marketing

Marketing and Business Development: Two Sides of the Same Coin

Linda Orton

Business Development is about growth goals and the processes required to get your potential clients into your lead funnel so you can educate them, help them grow and ideally pitch your services to them.

Regular Features

Practice Marketing

Editor's Note: Personal Relationships Create Marketing Opportunities – No Matter the Channel

Courtney E. Ward-Reichard

Some successful marketers have natural skills. Others have learned and studied, but all understand the importance of personal relationships. Many more tools exist today, but at the end of the day, they are simply means to cultivate relationships.

Practice Marketing

Perspectives: Marketing Tips for Young – and Not So Young – Lawyers

Stephen Embry

Measure your business development investment against your brand and expertise. Invest time and money in getting business. You can’t get business without a little of both.

Frontlines

Practice Management

The Thriving Lawyer: Retain Talent With a Probable Future

Anne E. Collier

People tend to stay at firms where they see a future for themselves. This future seems more possible when a person receives mentoring and thoughtful training and is confident that colleagues will help them succeed.

Practice Management

Simple Steps: Get More Out of the Work You Do: Repurpose

Allison C. Johs

Do you take time to consider how you can multiply the value of the work you do and the knowledge you have gained without significantly multiplying your effort? One of the best ways to do that is to repurpose.

Ethics

Ethics: Can I Sell That?

Lucian T. Pera

As much as the times have changed, the ad rules still impose serious restrictions on lawyer solicitation, even if the landscape now permits more direct and creative marketing to clients. Be careful out there.

Practice Technology

ABA TECHSHOW, Spring Meeting and Books

Zachary Bambacht

ABA TECHSHOW 2023 will take place March 1-4, 2023 and at our Spring Meeting in Providence, Rhode Island, which will be held from May. The ABA TECHSHOW Conference and EXPO are where lawyers, legal professionals and technology intersect under one roof.

Technology

Practice Technology

Product Watch: Get Focused With Engross

Danielle M. Hall

The developer behind the Engross app describes it as a combination of a pomodoro-inspired timer with a to-do list and a day planner. As big fan of the pomodoro technique, this combination of features seemed appealing enough to test out the app.

Practice Technology

Hot Buttons: Can MS 365 Replace Law Practice Management Software?

Catherine Sanders Reach

Microsoft rolled out Office 365 in 2011, a subscription plan instead of the traditional installed Office suite of products. Does a firm need a purpose-built law practice management system, or will the powerful Microsoft 365 suite suffice?

Practice Technology

Tech From The Trenches: Training Is Key in Using Common Technology

Roberta Tepper and Laura L. Keeler

Regardless of the system you use, you must safeguard client data. It’s your duty, and it’s not hard to do if you take the time to learn your system and train your staff.

Business

Discovery

Managing: The Languages of Appreciation in a Law Firm: Part 2

Tom Grella

The most valued act of service comes when there is a need. A common scenario is when a co-worker is working hard to complete a task within a “hard” time constraint. Actions that others can do to help in this situation are clearly appreciated.

Practice Management

Future Proofing: Creating Your Preferred Future Requires Strategic Planning

Dan Pinnington and Reid Trautz

Creating and executing a strategic plan requires structure and deliberate action, and a critical piece is often missing: an unwavering commitment in words, action, and resources (i.e., money and people) from firm leadership to make it happen.

Practice Marketing

Marketing: Guilt by Associations

Micah Buchdahl

Association involvement is still a wise business development in 2023—assuming you plan it out and make the proper investment. Don’t just be a joiner, be a doer.

Practice Finance

Finance: Profitability—Know the Rules and Get in the Game

Fredrick J. Esposito Jr.

The biggest question on the minds of most managing partners and administrators today is “What’s ahead for 2023?” Law firms are working in a roller coaster economy, and 2023 is looking to be a year when firms will need to regroup and adapt.

Practice Management

Practice Management Advice: Intergenerational Distractions—Previously Unpublished?

John D. Bowers

Instigating or continuing generational battles may invite unnecessary trouble. While new catchphrases are rebranded behaviors that could describe every generation, law practices are better served by searching for the strengths in each team member.

Practice Management

Taking the Lead: Delivering Great Client Service

Linda A. Klein and John Hinton IV

The core of great client service in our profession involves the actual legal services delivered. No client should tolerate poor legal work, but the extra steps that we take on top of the delivery of our core services make a difference to our clients.

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