Practice Technology Post-Pandemic Networking Carol Schiro Greenwald and Cynthia Thomas Networking post-pandemic builds on our COVID-19 networking experience; we should keep and enhance some of the networking skills we acquired during the pandemic.
Practice Management The 3 Es of a Law Firm’s Value Proposition Emily Griesing Think about Expense, Expertise and Extras to inform your marketing efforts. Considering the three E’s will help you find the why to inform your marketing efforts.
Practice Management Solo Marketing Sarah Gold Solos have many options for DIY, effective marketing. So, given what we do know, what should we solos be doing, anyway?
Practice Technology How Marketing Campaigns Pose Cybersecurity Threats to Law Firms Eric Rockwell and James Waryck Implement security controls for smart marketing. Here are a couple of quick tech tips on ensuring your data isn’t compromised on the dark web.
Practice Technology Social Media Trends: Where Is It Going? What Has Changed? Nancy Myrland Social and digital media continue to be important marketing tools, providing meaningful contact with clients and prospective clients.
Lawyer Wellness Editor's Note: The Great Resignation Lance G. Johnson We discuss the effects and importance of the Great Resignation, that apparent wave of staff and professionals who have been leaving their positions in higher than usual numbers.
New Attorneys Perspectives: Developing Your Own Book of Business Heidi A. Barcus I learned as much as I could from the lawyers in my firm. But I needed more information about how to market myself. I turned to the Law Practice Division.
Lawyer Wellness The Thriving Lawyer: Compartmentalize Your Stress to Optimize Success Anne E. Collier Studies have found that chronic or intense stress can reduce a person’s cognitive function. Thus, when you need it most, paradoxically, your brain can be functioning at its worst. What do you do to maintain performance?
Practice Management Simple Steps: Effective Storytelling in Legal Marketing Allison C. Johs People relate to and remember stories. Studies show that information is retained longer and more accurately when that information is conveyed in story format. That is what makes storytelling such an effective marketing tool.
Ethics Ethics: The Power of the Disengagement Letter Lucian T. Pera We bring you a reminder today of the positive effects of good lawyer hygiene in clearly communicating to a client the end of a representation.
General Practice News & Events: More Still to Come Zachary Bambacht While the first half of the year was filled with successes and offered a lot, we are excited about what is still to come. If you haven’t actively participated in an in-person LP meeting before, consider Nashville this May.
Practice Technology Product Watch: From Novice to Expert; Squarespace for All Heidi S. Alexander Attorneys, especially those starting their own practices on a shoestring budget, need something simple—an all-in-one solution. Enter Squarespace.
Practice Technology Hot Buttons: Expand Microsoft 365 with Add-Ins and Integrations Catherine Sanders Reach There are hundreds of add-ins and integrations to expand MS Office and the MS 365 suite of programs. What add-ins are useful for lawyers? Are they safe? How do I find them?
Practice Technology Tech From the Trenches: The ABCs of CRMs Roberta Tepper and Laura L. Keeler These tools can serve as the hub of lawyers’ practices and give them a way to analyze their practices, productivity, and to better connect and develop relationships with clients.
Practice Management Managing: A Few More Opportunities Realized Through Experience Thomas C. Grella In the last issue of Law Practice, I wrote about lessons learned at the college of hard knocks. Since writing that column, I have been reminded of two additional lessons to share.
Practice Management Future Proofing: Return to Normal or "New Normal"? Dan Pinnington and Reid Trautz Delivering services in a client-centric manner is a large part of future proofing. As we emerge from the pandemic, how do we keep our clients’ interests central in our minds?
Practice Marketing Marketing: The Return of Law Firm Retreats Micah Buchdahl As we slowly return to the workplace (or even for those who remain semi-permanently remote), the importance of the law firm retreat is magnified.
Financial Services Finance: Timekeeper Categories; Setting the Stage for Success Frederick J. Esposito Jr. It is key is to develop a time entry policy and initiate a “structured push” to enforce timekeeper accountability for maximum billable potential. The question for many is how?
Leadership Development Practice Management Advice: Elite Teams Chase Not the Star, but the Right Atmosphere John D. Bowers Google’s Project Aristotle studied 180 of the company’s teams in excess of 12 months and found that, while talent is an important variable, the core of any successful team is not “who” is on the team but “how” the teammates interact.
Leadership Development Taking the Lead: Marketing Mentoring Linda Klein and John Hinton IV Sometimes the focus of mentoring is limited to developing legal skills alone, so we wanted to consider and share the benefits of including marketing development in your mentoring of your younger colleagues.
